Skin Care: Easiest Ways !!


Skin Care: Easiest Ways

Hiya Bright Eyes!
If I have been stranded on a wilderness island and simplest allowed one make-up object, it might surely be mascara. That peeper potion is like oxygen—crucial up-to-the-minute my very survival.

During my days in showbiz, I worshipped the conventional inexperienced and crimson Maybelline Great Lash. But as I wised as much as the fact of animal checking out and up-to-the-minute chemical substances, I ditched my cross-up to date lash blaster searching for a mascara that respects animals, is secure, and in fact works—an incredibly upup to the moment blend up-to-the-minute locate. Many of the greater “herbal” manufacturers lack the va-va-va-voom-ba-BLAM!

Like me, I recognise you gals are on a quest up-to-the-minute improve your make-up luggage, so I enlisted my group up-to-the-minute assist me studies, take a look at and charge a number of the high-quality cruelty-loose make-up available on the market up to date. The effects: an epic mascara overview! This is our largest deep dive but and we absolutely wish it facilitates you. Let’s get commenced beauties.

To make all of my product critiques as correct and beneficial as viable, I usually carry in certainly one of my favored agencies, the Environmental Working Group (EWG). EWG is a frontrunner in b9afd14b5dfedbeb0d7b57e6fb9a18bd studies on pollutants and chemical compounds gift within the surroundings and our private and domestic merchandise. Together, we’ve teamed up and created a Healthy Home Checklist and performed numerous splendor critiques like this one, together with deodorant, lipstick, concealer, basis and nail polish (live tuned for extra evaluations to return!).

EWG did us a big desire through studying the elements in those foundations and including the product scores up to date their Skin Deep Cosmetics Database, which includes facts and on-line protection checks for over 60,000 merchandise. Thanks, EWG! So, permit’s get commenced, fantastic.

Over the direction of 3 months, my group and I wore a lot herbal mascara it become a suitable fest. We up to dateok every product for a spin as a minimum five-6 instances to peer in the event that they in reality labored. We rated them within the infographic beneath up to date on extent (thickening & period-boosting), definition (accentuating the wide variety of lashes) and put on (staying strength). We’ve additionally up to date the rate of every mascara to your reference. Let’s meet your glamourous testers!

@KrisCarr teamed up w/ @EWG’s #SkinDeep database up to date create The Ultimate Mascara Review #infographic.
Kris Carr Beauty SleuthWho she is: Chief Unicorn at Crazy Sexy Wellness, NYT bestselling creaupup to the moment, inexperienced juice priestess, mom of (Lola & Buddy), 40-some thing happening thirty some thing.

Makeup IQ: Years of revel in analyzing make-up artists whilst within the TV/movie/modeling international.

What I’m searching out: Some days I need lengthy and luscious spiders on my eyes. Think Tammy Faye, with out the clumps. Especially after I’m running the level. But after I’m at domestic striking round, I love being a rustic pumpkin-bumpkin and I hardly ever put on any make-up. A little mild mascara is sufficient—and a few lip balm.

Review faves: It turned into so up-to-the-minuteughup to the moment up to the moment slim down my favorites! I selected for fancy instances and one for down domestic day by day put on. For my fancy days: it’s a tie among Kjaer Weis & W3ll People.

Corinne Bowen Beauty SleuthWho she is: Vice President at Crazy Sexy Wellness, mama up-to-the-minute Audrey, Instagram addict, avid plant-up-to-the-minutetallyup to the moment prepare dinner & cookbook reader/collecup to the momentr in her early thirties.

Makeup IQ: I commonly experience like I even have left palms while placing on make-up, however Kris and Ashley had been training me (I nearly exceeded out from all the eye in the course of my first make-up how-up to date lesson in Kris’ up to date!). I’m coming across that carrying healthful cosmetics can definitely be a laugh, however I nevertheless have loads up to the moment study.

What I’m seeking out: I’m an impatient gal however I additionally need up to the moment up-to-the-minute be I’ve were given my shiz up-to-the-minute (hi there, video meetings), so I gravitate closer upup to the moment low-upkeep splendor. My make-up habitual desires up-to-the-minute be 10 mins or much less and up to date-smooth up to the moment take away on the up-to-the-minute of the day, specifically whilst my three-12 months-vintage needs my interest (continually!).

Review fave: Physician’s Formula Organic Wear: I love that it offers exquisite definition and quantity up-to-the-minute my lashes and the comb doesn’t get clumpy. My most effective criticism is that it smudges below her eyes a chunk because the day is going on, however that takes place with maximum non-water resistant mascaras. The first actual utility wasn’t stellar, however wonderful transferring ahead. I additionally love that’s it’s less expensive!

Ashley Zink Beauty SleuthWho she is: Creative & Marketing Direcup-to-the-minuter at Crazy Sexy Wellness, canine-lover, starting outside gardener & artist in her past due twenties.

Makeup IQ: I’ve been a splendor loving “girly-lady” because the first time I were given my palms on my grandmother’s make-up model. I realize what I like and experience retaining up with the traits.

What I’m seeking out: I’m a chunk of a ‘quantity-vixen’ up-to-the-minute mascara, a.okay.A. I can’t get sufficient lash quantity. That approach I’ve were given up-to-the-minute have a mascara that we could me pump matters up for a night appearance. Killer lashes carry the focal point up to the moment my eyes in order that I can stability the relaxation of my face with a greater herbal end. I’m additionally the up-to-the-minuteuchy pores and skin tester of the organization!

Review fave: bareMinerals Lash Domination: The plastic wand enables up to date outline your lashes and offers me va-va-voom quantity on the identical time. It even has lasting strength for all day put on. For a night time out up to date, I placed on coats up-to-the-minute add a few period. This is as near as you’re going up to date get up-to-the-minute a “fake-lash” appearance with out all of the paintings.

Now that we’ve reviewed our manner for choice and assessment, allow’s get up to date the principle occasion—the effects! Check out the infographic beneath for all of the awesome information.

Natural Mascara Review Infographic
Non-Toxic Cruelty Free Mascara Smackdown
For the ones of you who’re health detectives like I am and need up to date recognize greater approximately how we vet the goods I advise, study this.

Download the scores sheet & be the primary up to date realize approximately my subsequent splendor evaluate:

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Bonus: Natural Mascara Application Tips
Makeup artist and inexperienced splendor professional Rebecca Casciano despatched us those five mascara guidelines up to date make the maximum of your suitable lashes.
Start from the bottom of your lashes and comb thru mascara from root up to date tip.
To upload greater extent, gently flow brush back and forth on the center of the lashes.
It’s up-to-the-minute up-to-the-minute useup to the moment mascara after eyeshadow and face powder. That manner, any powder that by chance falls at the lashes may be used up to date construct quantity.
Apply pressed or free powder below eyes with a pant or small brush up-to-the-minute save you smudging.
You can use a piece of uncooked coconut oil on a tissue for elimination. To keep away from getting it on your eyes, gently pull the mascara from lashes, rather than rubbing the complete eye vicinity.
And we’ve a few Crazy Sexy Tips of our very own!
Kris’ Application Tip: Avoid making use of mascara in taxi cabs or whilst ingesting.
Ashley’s Application Tip: Since I love my extent, inspite of the nice non-clumping mascara, once in a while I want to do some greater up to date clean matters out and separate some lashes that stick up to date. My pass-up to date technique is with a lash comb—it’s awesome clean and simply takes a pair swipes whilst the mascara is drying. You also can use an antique software wand which you maintain smooth for the identical impact.
Corinne’s Removal Tip: Sometimes the great quantity boosting mascaras require extra than a cleaner on the end of the day, however you don’t need up to date any vintage chemical-weighted down remover at the cabinets. I wash my face first after which use a secure make-up elimination product.

Your flip: What’s your favourite herbal mascara? I wanna understand!

Peace & adorable lashes,

Kris Carr

P.S. Is the relaxation of your splendor ordinary in tip-up to date form?
Check out one in all my favourite natural, non-up to date skin care strains, Annmarie Gianni. They provide a appropriate skin care pattern package for best $10—the transport is loose and also you’ll get a discount for a later buy. These merchandise will simply get your pores and skin sparkling! Get your pattern package right here.

When Natural Beauty Meets Natural Ingredients
It’s baffling to realize that although the European Union has already banned more than 1,300 chemicals in personal care products, the US has made fewer than thirty changes since 1938. Everyday, we use products with chemicals that can lead to serious health issues for both ourselves and our environment.

Choosing healthy, safe, and clean cosmetics isn’t as daunting as it may seem. We’ve created this list of our favorite natural and organic mascaras that help protect our planet and leave you feeling even more beautiful and confident.

1. 100% Pure Ultra Lengthening Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free, vegetarian
What We Love | Water, smudge, and flake-resistant
Price | $26

We’ve been longtime admirers of 100% Pure’s dedication to health and beauty, and their mascara is a must-have product. Their Ultra Lengthening Mascara coats lashes with healthy conditioners, never stripping them of their natural protective agents. A mixture of black tea, berry and cocoa pigments creates the perfect shade for darkening lashes, while also lengthening and separating them. It’s our absolute favorite!

2. W3II People Expressionist Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Nourishing & volumizing
Price | $22

W3II People cosmetics line was founded by a makeup artist, cosmetic dermatologist and tree-hugging entrepreneur. The three have crafted a beautiful brand that recognizes that our skin is our largest organ and absorbs about 80% of what we put on it. Their cosmetics are created without using the potentially harmful artificial chemicals found in most conventional makeup and their products are never tested on animals. Their expressionist mascara is 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free.

3. Kjaer Weis Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Sustainable and socially responsible
What We Love | Natural, clump-free look
Price | $38

Kjaer Weis Mascara never compromises luxury, safety, or health. Their goal is to reduce waste, while releasing products that never irritate the skin. Over 99% of the ingredients used in this mascara are agriculturally derived from organic sources. With a contemporary design, this mascara is packaged for exactly three months of use to avoid buildup of bacteria. The packaging is refillable and recyclable. We love the natural look of this mascara.

4. Juice Beauty Phyto-Pigments Mascara

Natural & Organic | Plant-derived phyto-pigments
Ethical | Vegan, cruelty-free
What We Love | Smooth and buildable coats
Price | $24

If you’re looking for a feathery-soft, clump-free, smudge-free, flake-free mascara, Juice Beauty’s Phyto-Pigments Mascara might become your new best friend. The non-drying, nutrient-rich formula emphasizes natural lash definition while adding dramatic length and volume. It’s made from aloe leaf juice, plant wax, argan powder, rose powder, and purple carrot phyto-pigment. Its slender brush allows for perfect application.

5. Josie Maran Argan Black Oil Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Increases appearance of lash volume by 10 times
Price | $40

Josie Maran is devoted to products that leave us “looking good, feeling good, and doing good.” Their Argan Black Oil Mascara contains no parabens, sulfates, or phthalates and works like a gem. The creamy, conditioning formula coats, lengthens, volumizes, lifts, and curls lashes with a 5-ball brush that reaches every lash. Black iron mineral pigments and bamboo make for a wonderful, luxurious, and conscious mascara that you’ll undoubtedly adore.

6. RMS Defining Mascara

Natural & Organic | Mineral pigments, certified organic oils, butters, and waxes
Ethical | Free of genetically altered ingredients, cruelty-free
What We Love | No flaking, smudging, or clumping
Price | $28

A blend of essential oils, organic plant waxes, and select raw minerals makes up RMS’s creamy and rich Defining Mascara. RMS says, “It’s about reviving your youthful glow and letting that shine through, rather than covering and concealing with layers of chemicals.” By steering clear of harmful chemicals, synthetic preservatives, and synthetic vitamins, your natural lashes will be healed and rejuvenated. This mascara transforms the way we use makeup and is formulated with raw and organic ingredients in their natural state.

7. Beauty Counter Lengthening Mascara

Natural & Organic | Organic oils and shea butter
Ethical | Safe, clean, cruelty-free
What We Love | Easy-control precision brush for clean application
Price | $29

We love Beauty Counter’s Lengthening Mascara because it defines, lengthens, builds, and conditions lashes with impressive performance. With this product, you’ll never have to worry about smudging, clumping, or flaking. We also appreciate Beauty Counter’s dedication to beauty education. Their brand aims to provide safe, clean, cruelty-free products while informing consumers about the value of natural, toxin-free makeup.

I love mascara. It’s, by far, my favorite makeup product and it is the one makeup product I probably never leave the house without wearing. I do not wear a full face of makeup every day, but it is rare that I am not at least wearing mascara. As much as I love makeup, I am also really passionate about using safe, clean, organic, natural, and non-toxic makeup! Our skin is our largest organ and whatever we put on is absorbed into our bloodstream within about 20 seconds… so I have really been trying to make the switch to only using natural, safe, and clean beauty products. Since I love mascara so much, I thought it would be helpful to put a BUNCH of natural and organic mascaras to the test! There are a lot out there, but I wanted to do a sampling of organic mascaras with different price ranges, different claims (lengthening, curling, thickening, etc.).

Here is what I did… I put some of the best natural and organic mascaras to the test! I have been using these for a few months now so I really got a good sense of how they wear. I will share with you what each mascara is, where you can get it, how much it is, and what the rating is on the Think Dirty app or on EWG Skin Deep. I have also shared with you a side by side comparison of my eye with no mascara and my eye with two coats of whatever mascara I am trying.

The best natural and organic mascaras put to the test
The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly


For all of these, I am wearing NO makeup other than mascara. I curled my eyelashes with an eyelash curler and I used a mascara / eyelash primer every time. In my opinion, these are necessary steps. Here is what I do with EVERY step!

The first step is to curl your lashes!

I love my eyelash curler from Shiseido! The Shu Uemura is also a holy grail eyelash curler! I usually hold for 5-10 seconds on each eye to get the maximum curl!

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Second step is to prime your lashes!

YOU NEED: jane iredale PureLash Lash Extender and Conditioner
PRICE: $16.15

Get it here on Amazon

I use this as my mascara primer. This stuff is amazing! It is, by far, the best natural, cruelty free, clean mascara primer I have found. I apply it before I put on my mascara and it helps my mascara go on like a dream!

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Now onto the organic mascaras…
BeautyCounter Lengthening Mascara
Price: $29
EWG Rating: 2
Get it here

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of BeautyCounter Lengthening Mascara.

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (17)

PROS: The formula is great and goes on smoothly. I also think it does lengthen well…

CONS: Personally, I don’t love a brush that small for upper lashes. I don’t think it covers well enough.

OVERALL THOUGHTS: Having used this for a few months, this is my go-to BOTTOM lash mascara. The brush is small enough that I think it is best for bottom lashes or those inner corner lashes that are hard to reach!


Physician’s Formula Organic Wear 100% Natural Origin Wear Mascara
Price: $5.99 – $9.99
Think Dirty Rating: 3
Get it on Amazon here or Ulta Here

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of Physicians Formula Organic Wear Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (18)

PROS: I love the brush! It reminds me of the CoverGirl mascara that I used to love. I also think it goes on smoothly and doesn’t clump!

CONS: It’s not as thickening as I’d normally like.

OVERALL THOUGHTS: Honestly, having used this for a few months now, this is one of my FAVORITE non-toic mascaras and it is one of the most affordable! I highly recommend it!


Naturally Rooted 100% Natural Mascara
Price: $14.99
Vegan, Cruelty Free, Paraben Free, Gluten Free
Get it on Amazon here

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of Naturally Rooted Premium Organic Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (19)

PROS: I like the brush a lot and I think it’s a great “natural” looking mascara. Not bold at all.

CONS: The formula is a little thick and honestly I don’t feel like you get enough for what it is. It’s just not my favorite formula.

OVERALL THOUGHTS: Honestly, I think this may be my least favorite of all the mascaras I tried. If you like something that is “better than your lashes” mascara, but not crazy bold, this would be your choice.


W3LL PEOPLE Expressionist Mascara
Price: $21.99-$23.99
Think Dirty Rating: 1
Get it at Target here or on Amazon here

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of W3LL People Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (20)

PROS: I have used W3LL people mascara for a few years now and it is an old favorite. Honestly, this is one of my favorite clean mascaras and there’s very little that I dislike about it. I love the brush, I love the formula, I love the consistency… it’s a great mascara! I think a dupe would be the Physician’s Formula I showed above. They are VERY similar!

CONS: I’d like it to be a little thicker but other than that, I love this mascara. It layers really well!

OVERALL THOUGHTS: It’s one of my favorites!


RMS Beauty Defining Mascara
Price: $28
Think Dirty Rating: 0
Get it on Amazon here

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of RMS Beauty Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (21)

PROS: The brush has a slight bend to it and that helps to get the product in there… but for me, that’s about the only pro

CONS: This is one of the most expensive mascaras in the bunch and it’s probably my least favorite. The formula is clumpy, it doesn’t go on very smooth, and it’s just disappointing for what you pay for this mascara.

OVERALL THOUGHTS: I love RMS Beauty as a brand, but this mascara is not my favorite.


100% Pure Maracuja Oil Mascara
Price: $25-$26
Think Dirty Rating: 0
Get it from Be Pure Beauty here, get it on Amazon here, or get it from the 100% Pure site here.

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of 100% Pure Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (22)

PROS: I LOVE the formula of this mascara. I love the brush! I LOOOOOOOOOVE that it smells so amazing. Seriously. This mascara smells amazing. I don’t think the picture does this mascara justice… but it is probably my favorite of the bunch. I’ve used it for awhile now and it’s a go-to!

CONS: Hard to think of any… I guess it *can* start to flake later in the day, but if I use a good mascara primer, I find that doesn’t really happen.

OVERALL THOUGHTS: One of my favorites!!! This is especially a great mascara for layering!


Pacifica Stellar Gaze Mascara
Price: $13.99
Think Dirty Rating: 4
Get it on Amazon here, or Ulta here

The Best Natural, Clean, Non-Toxic and Organic Mascaras Put to the Test by NC blogger Still Being Molly

Left is with no mascara – right is with two coats of PACIFICA Stellar Gaze Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (23)

PROS: This is another favorite of mine. I looooove the brush, love the formula, and it goes on very natural!

CONS: It doesn’t create a thickness I usually like.

OVERALL THOUGHTS: This is one of my favorites and I travel with it a lot. It is also another great layering mascara!


Chic Republic 100% Natural Mascara
Price: $13.99
Vegan, Cruelty Free, Paraben Free, Gluten Free
Get it on Amazon here

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (5)

Left is with no mascara – right is with two coats of Chic Republic 100% Natural Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (16)

PROS: It doesn’t clump on the lashes!

CONS: The formula is so so so clumpy and barely goes on!

OVERALL THOUGHTS: This is my least favorite of them all 🙁


jane iredale thickening mascara
Price: $33
Think Dirty Rating: 3
Get it on Amazon here

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (4)

Left is with no mascara – right is with two coats of jane iredale Mascara

The Best Natural and Organic Mascaras Put to the Test – Review, Swatches, and Are They Worth It? (15)

PROS: This mascara has my favorite brush, by far!!! The brush is sooooooooo thick and I love it.

CONS: This takes more work to apply. The formula is good, but you really have to work it to get it on smooth and get a good covering.

OVERALL THOUGHTS: This is the most expensive and I think there are better options for less… but I do love the jane iredale brand!


Honestly, because when it comes to lashes, the bigger, the better for me. I looooooooove big and thick lashes. So I typically layer my mascaras. I use the 100% Pure Maracuja Oil mascara first, then usually top it with the Pacifica or the Physician’s formula. I always do a few coats… I want big, bold lashes!

I will continue to try any natural or organic mascara that comes out!

Also, don’t forget, I make my own Lash Boost serum that you can see the recipe for here!


So there you have it! I put nine of the best clean, natural, and organic mascaras to the test. Now I want to know what YOU think? Which one was your favorite? Do you know of any organic mascaras that you’ve tried that I should try? What other posts like this would you like to see?

The Insider Pick:
When it comes to natural makeup, it’s hard to know which brands you can actually trust. Many products claim to be natural but contain potentially harmful synthetic ingredients. For a high-performance makeup range that’s formulated from natural, organic, and non-toxic ingredients, Jane Iredale is our top pick.
Natural beauty has exploded in the past few years. Everyone is talking about “clean beauty” as people have become more aware of the potentially adverse effects of certain synthetic chemicals that are often found in makeup. The more careful people become about what they put on their skin, the more popular natural makeup has become.

The biggest difference between “natural” and “synthetic” makeup is the ingredients. Most synthetic makeup products contain potentially harmful chemicals including parabens, phthalates, and SLS. According to studies, your skin can absorb up to 64% of what you place on it. If you find this concerning, perhaps it’s time to go green.

Unfortunately, due to lack of regulation in the US beauty industry, many products labeled “natural” actually still contain these synthetic chemicals. Even when doing our research, we found it wasn’t always easy to get definitive answers on exactly what ingredients were used by some brands.

Products cannot be labeled “organic” unless they are USDA Organic-certified, which means formulated with at least 95% organic ingredients that were grown and produced without synthetic fertilizers, pesticides, hormones, or antibiotics, and formulated without GMOs, toxic chemicals, parabens, synthetic fragrances, or nano particles. However, in California products can be labeled “organic” if they are made with 70% organic ingredients.

The ingredients list on makeup products can be overwhelming, and it’s often in very small print. A good way to check how safe a product is is to visit the online EWG Skin Deep Cosmetics Database. Here you can verify the safety ratings of more than 73,000 beauty products.

One of the biggest concerns with natural makeup has been poor quality and effectiveness. However, thanks to the increase in demand, there is a new generation of makeup brands with bigger and better ranges, with highly effective products formulated from safe and natural ingredients. So, whether you’re lusting after a full-coverage foundation or longing for a strong mascara, there is a great selection of natural makeup on the market. On the downside, products are usually more expensive and might not last as long.

I was initially very skeptical about how good natural makeup could be, but, after finding out all about potentially harmful ingredients you can find in regular makeup and testing a wide range of products, I’m converted. With our opinions backed up by beauty experts, dermatologists and buyers, we have come up with the best natural makeup brands you can trust.

Read on in the slides below to find out why Jane Iredale is our top pick and why you might also like RMS Beauty, Mineral Fusion, Ilia Beauty, and Burt’s Bees.
The best natural makeup brand overall
The best natural makeup brand overall
Jane Iredale
Why you’ll love it: Jane Iredale’s makeup is packed with natural, organic, and non-toxic ingredients that are good for your skin, and the products deliver exceptional results.
Jane Iredale has developed a line of mineral makeup formulated with high quality, natural ingredients that are designed to nourish the skin and enhance its natural beauty. The company is known for its multi-tasking products and on-trend, highly pigmented shades. The products are free of perfume, alcohol, synthetic chemicals, and artificial dyes. The makeup is also cruelty-free.

We tried the entire makeup line to see if it lived up to the hype. The Amazing Base Loose Mineral Powder is now one of my favorite foundations. This multi-tasking product comes in 12 shades and is water-resistant. It acts as a foundation, concealer, and sunscreen with SPF20, plus it soothes your skin. I loved the coverage and it didn’t irritate my sensitive skin.

The Longest Lash Mascara comes in a squeezable tube and adds volume and length. The Eyeliner Pencil comes in five colors, and it’s soft, so it glides on smoothly.

The Pure Moist Lipstick works wonders. Available in 26 colors, it combines vivid pigments with nourishing natural oils and fruit extracts. I liked the fruit scent and it tasted nice, too. I love the PurePressed Blush, a mineral blush that comes in 10 gorgeous colors and has maximum staying power.

It’s not just us who think Jane Iredale products are amazing. They are highly rated by dermatologists and plastic surgeons. The makeup line gets great praise on The Good Trade, The Trendspotter, and Natural Living Ideas. The makeup is hugely popular with Nordstrom buyers, too.

Pros: Free of parabens, sulfates, and phthalates, oil-free, certified cruelty-free, vegan, suitable for sensitive skin, very effective, wide range

Cons: Expensive

Shop all Jane Iredale makeup at Nordstrom
Buy the Amazing Base Loose Mineral Powder on Amazon for $42
Buy the Longest Lash Mascara on Amazon for $33
Buy the Eyeliner Pencil on Amazon for $15
Buy the Pure Moist Lipstick on Amazon for $25
By the PurePressed Blush on Amazon for $30
The best non-toxic makeup brand
The best non-toxic makeup brand
RMS Beauty
Why you’ll love it: For non-toxic makeup that delivers great results and is packed with natural ingredients that are actually good for your skin, RMS Beauty is the best.
RMS Beauty is a clean beauty brand that prides itself on the simplicity of its makeup products. The makeup is formulated with unrefined raw, food grade, and organic ingredients, and it’s free of toxic chemicals and artificial preservatives.

The award-winning “Un” Cover-up can be used as a light foundation or concealer, and it comes in eight shades. It evened out my skin tone and gave it a healthy glow. Makeup artists and celebrities swear by the Living Luminizer, and I agree that it’s a must-have for your handbag.

The Volumizing Mascara is good for sensitive eyes. Some buyers reported it doesn’t give much volume but I added a couple more coats and it worked perfectly.

The Wild With Desire Lipstick is also great and comes in 10 beautiful shades. I was impressed with the high color from the rich pigments. For lips and cheeks, the Lip2Cheek, which is available in nine shades ranging from Blush Nude to Deep Berry, is also very popular. I love the natural effect it produces.

As well as being highly rated by She Knows, Refinery29, and Allure, Sephora shoppers give RMS Beauty glowing reviews.

Pros: Non-toxic, cruelty-free, gluten-free, no artificial preservatives, GMO

Cons: You get all the basics, but the range is fairly limited

Buy the “Un” Cover-Up from Sephora for $36
Buy the Living Luminizer from Sephora for $38
Buy the Volumizing Mascara from Sephora for $28
Buy the Wild With Desire Lipstick from Sephora for $38
Buy the Lip2Cheek from Sephora for $36

The best cruelty-free makeup brand
The best cruelty-free makeup brand
Mineral Fusion
Why you’ll love it: For a fabulous, mid-priced makeup line that is certified cruelty-free and non-toxic, Mineral Fusion is hard to beat.
Mineral Fusion combines pharmaceutical grade minerals, antioxidants, natural ingredients, and the latest technologies to provide makeup that is safe, protective, and effective. All the products are Leaping Bunny certified, which means they’re cruelty-free. They are also are free from parabens, gluten, artificial colors, phthalates, and other harsh ingredients.

The highly rated Pressed Powder Foundation comes in 12 shades and is amazing. You can build it up where you need more coverage, and it has a matte finish. I love the Concealer, a creamy duo that comes in four color options and is great for blemishes and dark under eye circles.

The Lengthening Mascara is a rich, gentle formula that made my lashes look longer and fuller. The Eye Liner was soft and easy to apply.

The Mineral Fusion Lip Stick is now my new favorite lipstick. It comes in seven colors and contains Vitamin E to moisturize and pomegranate to detoxify. There is also a fabulous 3-in-1 Color Stick for cheeks, eyes, and lips that comes in three shades. My favorite shade is Terra Cotta.

Mineral Fusion is rated the top mineral makeup brand on Best Reviews and gets glowing praise on Project Grace. The range also gets very positive from Influenster reviewers.

Pros: Certified cruelty-free, vegan, gluten-free, made with non-toxic ingredients, great for all skin types.

Cons: Can be hard to find in stores

Buy the Pressed Powder Foundation on Amazon for $32.99
Buy the Concealer on Amazon for $25.99
Buy the Lengthening Mascara on Amazon for $18.99
Buy the Eye Pencil on Amazon for $16.99
Buy the Lip Stick on Amazon for $17.99
Buy the 3-in-1 Color Stick from Amazon for $18.46
The best organic makeup brand
The best organic makeup brand
Why you’ll love it: Ilia Beauty is our favorite organic makeup brand thanks to the impressive range of on-trend colors, organic ingredients, and stunning results.
LA-Based Ilia Beauty escapes the conventions of organic and natural beauty, and is highly rated by beauty experts and buyers alike. It was started in 2011 by founder, Sasha Pavsic, who wanted to develop a line of makeup that combined natural beauty with on-trend color pigments and fashionable, innovative products.

Not only do the makeup products contain up to 85% organic ingredients, their effectiveness rivals many regular brands.

The new True Skin Serum Foundation comes in 10 shades, and the serum-infused foundation is designed to nourish the skin as well as cover it. The lightweight, buildable formula gave my skin a healthy glow.

The Mascara added volume and length but still looked nicely natural. The Pure Eyeliner is available in six colors and is buildable for a day to night look. However, it did smudge a little after wearing it for a few hours. Both are great for sensitive eyes.

The Lipstick comes in 15 stunning colors and is beautifully creamy with a semi-matte, natural finish. It stayed on my lips and moisturized them, too. I also love the Multi-stick for lips, cheeks, and eyes. It comes in six colors but I think is more suited for lips and cheeks than eyes.

We’re not the only ones who love Ilia Beauty.Allure, Huffington Post, and The Trendspotter all give rave reviews. The company’s cosmetics are also very popular with buyers on Sephora.

Pros: Made with 85% organic ingredients, certified cruelty-free, vegan, great for sensitive skin

Cons: Expensive

Buy the True Skin Serum Foundation from Blue Mercury for $54
Buy the Pure Eyeliner from Blue Mercury for $24
Buy the Mascara from Blue Mercury for $26
Buy the Lipstick from Blue Mercury for $26
Buy the Multi-Stick from Blue Mercury for $34

The best affordable natural makeup brand
The best affordable natural makeup brand
Burt’s Bees
Why you’ll love it: For superb, wallet-friendly natural makeup made from ingredients that are safe and good for your skin, Burt’s Bees is our top pick.
The choice is still pretty limited when it comes to affordable, natural makeup. However, we love Burt’s Bees. This iconic brand may be famous for its lip balms, but it has developed a superb, affordable makeup range in line that’s simple, natural, and socially responsible.

Ingredients are 98.9% natural and are designed to nourish the skin. All the products are formulated without parabens, phthalates, SLS, petrolatum, or synthetic fragrances, and they are certified cruelty-free.

The Goodness Glows Liquid Foundation is a full-coverage mineral foundation that comes in 12 shades. It lasted all day and I liked the dewy finish. Some customers did comment they didn’t like the smell, but I didn’t mind it.

Of all the products I tried from Burt’s Bees, I loved the Nourishing Mascara most. It creates a natural look, doesn’t smudge, and stays on all day. The Nourishing Eyeliner comes in three colors and is smooth and easy to apply.

The Lipstick is an Allure Best of Beauty Winner, and it comes in 11 shades to give full coverage all day long. The hexagon-shaped Natural Blush contains bamboo, honey, and Vitamin E to nourish skin, and gave my cheeks a gorgeous, natural glow that didn’t fade.

Burts Bees is highly rated by Allure and Byrdie, and the new makeup line gets great reviews on Influenster.

Pros: 98.9% natural, certified cruelty-free, reasonable price tag

Cons: A more limited selection than some other more brands, not all products were as effective as other brands

Buy the Goodness Glows Liquid Foundation on Amazon for $16.99
Buy the Natural Nourishing Mascara on Amazon for $12.99
Buy the Nourishing Eyeliner on Amazon for $9.99
Buy the Lipstick on Amazon for $8.99
Buy the Blush on Amazon for $9.99
Check out our other great skincare guides
Check out our other great skincare guides
The best exfoliators you can buy for any skin type or budget
Whether you’re new to the exfoliation game or a seasoned skincare pro, Glossier’s Solution is the exfoliator you should be reaching for. Its powerful mix of acids dissolves dead skin cells and improves your complexion, giving your face a gorgeous glow.

You might also like the Simple Kind to Skin Smoothing Facial Scrub, the Dermalogical Daily Microfoliant, the Juara Radiance Enzyme Scrub, and the Ole Henriksen Transforming Walnut Scrub.


The best moisturizers you can buy to keep your skin happy and healthy
Everyone wants healthy, smooth, and soft skin. Dry skin not only looks dull and flaky, it also feels tight and itchy. The solution? A good moisturizer. Our favorite moisturizer for both face and body is the CeraVe Moisturizing Cream.

You might also like the Neutrogena Hydro Boost, the La Roche-Posay Effaclar Mat, the Pacifica Coconut Probiotic Water Rehab Cream, the Vaseline Intensive Care Advanced Repair Unscented Lotion, the Vanicream Moisturizing Skin Cream, the Olay Regenerist Micro-Sculpting Cream, and the Aveeno Active Naturals Skin Relief Hand Cream.


The best sunscreen you can buy
Daily use of a good sunscreen like Coppertone Ultraguard SPF 70 will fend off sunburns today, and help prevent the skin damage that leads to aged, wrinkled, blotchy skin later on in life.

You should also consider the Banana Boat SunComfort Clear UltraMist SPF 50, the Neutrogena Pure & Free Liquid Sunscreen SPF 50, the La Roche-Posay Anthelios 60 Melt-In Sunscreen Milk, and the Thinkbaby Safe Sunscreen SPF 50.


The best sheet masks you can buy
Sheet masks are the latest Korean beauty craze to take the world by storm. They offer a super-easy, speedy way to give your skin some extra love without having to leave home. For the ultimate post-facial glow in an instant, the SK-II Facial Treatment mask is the best sheet mask you can buy.

You might also like the Patchology Hydrate Flashmasque 5 Minute Facial Sheets, the Erno Laszlo White Marble Bright Hydrogel Masks, the Dr. Jart+ Water Replenishment Cotton Sheet Masks, the Leaders Insolution AC Clear Treatment Masks, the Tatcha Luminous Deep Hydration Lifting Masks, or the Tony Moly I’m Real Avocado Masks.


The best body oil you can buy
If smooth, supple skin is what you’re looking for, then the Fresh Sugar Ultra-Nourishing Body Oil is the bottle you want to reach for.

You might also like the Jao Goe Oil, the Herbivore Jasmine Glowing Hydrating Oil, the Kypris Body Elixir Inflorescence, and the Burt’s Bees Body Oil.


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Disclosure: This post is brought to you by Business Insider’s Insider Picks team. We aim to highlight products and services you might find interesting, and if you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Have something you think we should know about? Email us at [email protected]

Read the original article on Insider Picks. Copyright 2018. Follow Insider Picks on Twitter.
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They are so important. We must protect them. Letting makeup filled with coal tar and petroleum that’s contaminated with carcinogens, parabens that promote aging and sagging skin, and acne causing ingredients found in airplane deicing liquid drip into your eyeballs is not the answer!

I have to be honest though, I LOVE the way my eyes look when I have makeup on, but I hate the act of putting on makeup, so I do it, grudgingly… And once I found out all the crazy toxic ingredients the makeup industry uses in many conventional products my entire perspective changed. I go days without a lot of makeup on my face unless I’m on camera or have an event. Don’t get me wrong, being on camera has its perks and its disadvantages. It allows me to spread the message of organic, real and non-GMO food living to so many more people, but it also requires heavier makeup at times – those camera lights can be harsh let me tell ya!

When I’m behind the scenes blogging or living my day to day life I wear the least amount of makeup possible – maybe a little blush and lipstain and that’s it. But when I go on camera – it’s eyeliner, eyeshadow and mascara. Mascara was the first makeup product I changed out of my makeup bag, but it took me a long time to figure it out which brands actually work.

Here’s how to find the best natural mascara that actually works.


First, let’s talk about the ingredients in mascara you want to avoid:

PARABENS – Used as a preservative and is an endocrine disrupter that messes with your hormones. (Top Offenders: L’Oreal, Cover Girl, Avon, Bobbi Brown, Clinique, Maybelline, Neutrogena, Revlon, Chanel, Lancome)

PARFUM (a.k.a. fragrance) – Why do you need parfum on your eyes – that’s crazy. Oh it’s to cover up the smell of coal tar! This is even in some products marketed as “unscented.” Some fragrance ingredients can trigger allergies, asthma and acne, linked to cancer and neurotoxicity, and are harmful to fish and other wildlife. (Top Offenders: Neutrogena, Lavera, Milani)

ALUMINUM POWDER – Considered a neurotoxin and linked to Alzheimer’s disease and other cancers. (Top Offenders: Cover Girl, Estee Lauder)

BHA and BHT: Used as a preservatives and is an endocrine disruptor and may cause cancer (BHA). Harmful to fish and other wildlife. (Top Offenders: Maybelline, Rimmel)

PROPYLENE GLYCOL: Linked to acne, eczema, and other skin allergies. (Top Offenders: L’Oreal, Mineral Fusion, Rimmel, Avon, Maybelline)

COAL TAR DYES: p-phenylenediamine and colours listed as “CI” followed by a five digit number. The U.S. colour name may also be listed (e.g. “FD&C Blue No. 1″ or “Blue 1″). Potential to cause cancer and may be contaminated with heavy metals toxic to the brain. (Top Offender: Maybelline)

FORMALDEHYDE RELEASING PRESERVATIVES – Look for DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, methenamine and quarternium-15. Used in a variety of cosmetics. Slowly release small amounts of formaldehyde, which causes cancer. (Top Offender: Almay)

RETINYL ACETATE (VITAMIN A ACETATE) – Biochemical or cellular level changes, Cancer, Developmental/reproductive toxicity, Organ system toxicity (non-reproductive) (Top Offenders: Elizabeth Arden, Almay, Revlon)

*Ingredient research provided by The Environmental Working Group and David Suzuki Foundation*

I am a firm believer that if I eat the way I do, I can avoid the impact of most of the chemicals in my surroundings, but I also want to vote with my dollars and I refuse to buy products from companies that continue to pollute the environment and our bodies with loads of toxic substances. I also don’t like the idea that something I put on my eyes can potentially cause cancer over time, cause acne, aging or disrupt my hormonal balance. That’s why I went on a search to find a clean mascara – here are the ones that make the cut that I’ve personally tried… I know there may be some other ones available, but these actually work based on my experience.

Food Babe’s Favorites

100% PURE Fruit Pigmented Ultra Lengthening Mascara (Available for $26) – This is my new favorite mascara. It doesn’t flake or clump and is pigmented naturally with black tea, berries, and cocoa! Save 15% with the code FOODBABE through Friday 9/7/18. Plus, if you spend $70 they will send you this free Super Gift while supplies last!

Tarte “Lights Camera Lashes” Natural Mascara (Available for $14.99 at Amazon) – This doesn’t clump or flake over time and it’s easy to wash off with any kind of facial cleanser – especially coconut oil. They also make a waterproof version called “Lights Camera Splashes” (Available for $19.00 at Amazon).

Josie Maran (Available for $22.00 at Sephora) – This one feels very luxurious with big volume, especially if you add another coat.

Physicians Formula Organic Wear (Available for $11.60 on Amazon) – I like this one because it is available at most drug stores. One time I forgot my makeup bag while I was traveling and found this one at Walgreens – it totally did the trick considering all the other toxic alternatives that were available.

In the end – If you want to know if your makeup is safe and not toxic – check out the Environmental Working Group’s Skin Deep Database, they have thousands of your favorite brands listed with their safety ratings for you to investigate yourself…

Please share this post with all your lady friends – I’m sure they will be very appreciative.

Curl Those Lashes!

Food Babe

P.S. This is my FAVORITE eyelash curler in the whole wide world (I’ve tried them all and this is the best BY FAR!)… and remember to add carrot juice to your green juice, it’s amazing for those eyelashes. When I started doing this, my eyes got brighter and lashes got longer – it’s no joke!

NY Times Photoshoot: Travis Dove Photography

Mascara! Natural mascara! The best natural mascara! Who knew Flower Children could be so hip?! I bet you thought you actually had to drop out of society and all it’s seductive ways to save the Earth, huh? Well no doubt, that might help. But for the rest of us, we still have jobs to go to while we build our Earthships and pay off our land. And sometimes those jobs don’t appreciate us looking hungover. (Just me?)

So, who has the best natural mascara. Between the ingredients, how it applies, how long it lasts, and how much it costs, a lot of factors go into deciding which to invest in.

I asked you, our lovely readers, which mascara brands you were most interested in learning about, and you replied with a long list. Of over 20 approached I approached, only 7 brands agreed to being reviewed. They each agreed to send a black, non-waterproof mascara for review.

Most of the companies taking part sent one mascara to review, but two of them sent two or more. The mascaras and links to each company are below with their review:

100% Pure (submitted 4, but only one was black for review)
Beauty Without Cruelty (submitted 2 black mascaras for review)
Ecco Bella
Honeybee Gardens
Juice Beauty
Real Purity
Now, I’m not reviewing any of these natural mascara brands from a place of “makeup expert” (I’m not one). I’m reviewing it from a practical and sustainable outlook to find the best natural mascara for the everyday user. I wanted to know:

Which has the safest ingredients?
How well does it go and stay on?
How easily is it washed off?
What’s the packaging, and even the shipping material, like (since most of you would have to order online)?
What’s the cost, and is it worth the price?
Before I get to the review for the best natural mascara, here’s a bit of background: I live in Florida, where it’s hot and humid all day long. I have moderately thin lashes, which are sadly not as long as they used to be. I also have very sensitive skin and have been known to have allergic reactions to various brands of makeup. So feel happy that I took the risk of sampling all these brands to find you the best natural mascara! Again, I’m not a makeup expert, just an everyday wearer. But I am looking for something for something that works to thicken and lengthen without being full of toxins or irritants.

Each mascara was opened and used several times before making the call or creating the photos below, since they naturally change with the oxidation of a few uses. They were applied once, allowed to dry for approximately 30 seconds, and then a 2nd coat was applied.

Let me just say a couple things about these photos: 1) taking photos of your own eyeball is harder than it seems, 2) it’s also a big hit to your ego to zoom in on your own skin, and 3) you’re welcome.

Below I’ve gone through my experience with each of the brands to find the best natural mascara based on the questions posed above.

100 Percent Pure
Mascara: Fruit Pigmented Mascara, Black Tea
Cost: $21

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

EWG’s Skin Deep Hazard Rating: Low Hazard (Green) – All ingredients were listed as having no or Low Hazard.

Application: Went on easily, slightly less messy than the others (leaving fewer spots on upper lid or under eye). Did a great job at lengthening and thickening my lashes, and didn’t seem to need as many applications as som of the others, nor did I have to do any separating after applying. Smells fruity and amazing, and we could actually still smell it 30 minutes later in the car.

Removal: Doesn’t easily smudge. Washes off easily with any cleanser; didn’t take excessive washing.

Packaging/Shipping Material: Excessive! Although it was a beautiful presentation, it felt a little excessive to put each mascara in plastic and then it’s own cardboard tube. Also shipped in non-styrofoam, biodegradable peanuts (which are still annoying).

Was it the best natural mascara? This was definitely one of the best natural mascara brands I tried. It went on and washed off easily, smelled good, looked great. (I also tried their other colors and they all worked the same way.)

Mascara: It’s a Long Story, Black
Cost: $36

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Water, Iron Oxides (CI77499), Glyceryl Stearate, Glycerin, C18-36 Acid Triglyceride, Synthetic Beeswax, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Silica, VP/VA Copolymer, Acacia Senegal Gum, Butylene Glycol, Polyglyceryl-10 Diisostearate, PEG-40 Hydrogenated Castor Oil, Pisum Sativum (Pea) Extract, Bambua Vulgaris (Bamboo) Leaf/Stem Extract, Xantham Gum, Caprylyl Glycol, Glyceryl Caprylate, Sodium Hyaluronate, Panthenol (Vitamin B5), Ethylhexylglycerin, PPG-26-Buteth-26, Myristoyl Pentapeptide-17 (Polypeptide), Biotinoyl Tripeptide-1 (Polypeptide, Oleanolic Acid, Sodium Ascorbyl Phosphate (Vitamin C), Tocopheryl Acetate (Vitamin E), Apigenin, Aminomethyl Propanol, Phenethyl Alcohol, Glucosamine HCI

EWG’s Skin Deep Hazard Rating: Low Hazard (Green) – Most ingredients are listed as safe or Low Hazard, however 4 are listed as Moderate Hazard for concerns such as cancer, ecotoxicology, irritation, etc.

Application: Goes on easily and requires little to no separating after applying. Smells good too. Takes a little bit to dry and good be a little smudgy until it dried (like all of them), but then stayed on well throughout the day. One of the best at thickening and lengthening the lashes.

Removal: Doesn’t easily smudge. Washes off easily with any cleanser; didn’t take excessive washing.

Packaging/Shipping Material: Average; no issues.

Was it the best natural mascara? The mascara’s performance was great, but I’m not comfortable with some of the ingredients. I wouldn’t be likely to purchase it for this reason.

Beauty Without Cruelty (#1)
Mascara: Full Volume Mascara, Black
Cost: $24.95

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Aqua/water, Iron Oxides, Oryza Sativa Bran Cera (Rice Wax), VP/VA Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate, Acacia Senegal Gum (Acacia Wax), Magnesium Aluminium Silicate, Polyglyceryl-3 Stearate, Copernicia Cerifera, Cera/copernicia Cerifera (Carnauba) Wax, Rhus Verniciflua Peel Cera/rhus, Verniciflua PeelWax (Japanese Fruit Wax), Nylon-66, Hydrogenated Lecithin, Phenoxyethanol, Caprylyl Glycol, Glyceryl Caprylate, Ultramarines,, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Stem Powder, Benzyl Alcohol, Oryza Sativa (Rice) Bran Oil,Tocopherol (Vitamin E), Biotin.

EWG’s Skin Deep Hazard Rating: Moderate Hazard (Yellow) – Most of the ingredients are listed as safe or low hazard, however 5 ingredients were listed as Moderate Hazard for issues such as immunotoxicity, allergies, contamination, etc.

Application: Went on easily without issue. This brush was definitely my favorite over the BWC Ultimate brush below. I had little to no separating to do. Like all the mascaras, it went on a little thinner and took longer to dry so I ended up with smudges around my eyes. Once dried I had no problems until I went to remove it.

Removal: Doesn’t easily smudge, and washed off easily, but it BURNED and irritated my eyes with any amount of moisture (washing, tears, watery eyes). No matter what I tried, it was really uncomfortable…like getting a chemical cleaner in your eye.

Packaging/Shipping Material: Average; no issues.

Was it the best natural mascara? Because of how much it burned when my eyes watered or when I washed it off, I can’t rate this one well and won’t be using this one again.

Beauty Without Cruelty (#2)
Mascara: Ultimate Natural Mascara, Black
Cost: $24.95

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Aqua/water, Oryza Sativa Bran Cera (Rice Wax), Vp/va Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate,Acacia Senegal Gum (AcaciaWax), Magnesium Aluminium Silicate, Cera Carnauba (CarnaubaWax), Rhus Verniciflua Peel Cera (Japanese FruitWax), Polyglyceryl-3 Stearate, Hydrogenated Lecithin, Phenoxyethanol, Glyceryl Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Stem Powder, Benzyl Alcohol,Oryza Sativa (Rice) Bran Oil,Tocopherol (Vitamin E), Biotin, Mica,Talc,Titanium Dioxide, Iron Oxides.

EWG’s Skin Deep Hazard Rating: Moderate Hazard (Yellow) – Many of the ingredients were listed as safe or low hazard, however 6 ingredients were listed as Moderate Hazard for a variety of concerns, such as immunotoxicity, pesticide contamination, etc.

Application: I definitely preferred this one less than the BWC Full Volume above. The brush seemed to clump my lashes together. I didn’t find it very effective at creating length or volume at all. Like all the others, it took a little longer to dry and so I’d end up with smudges in the first couple minutes. After it dried I had no issues…again, until I washed it off.

Removal: Yes, it washed off easily, but I had the same very uncomfortable experience as the BWC Full Volume above. Not fun.

Packaging/Shipping Material: Average; no issues.

Was it the best natural mascara? Just as with the Full Volume, because of how it burned my eyes when I washed it off or when my eyes watered, I can’t rate this one well and won’t be using it again.

Ecco Bella
Mascara: FlowerColor Natural Mascara, Black
Cost: $17.95

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Purified water, carnauba wax, palmitic acid (from palm oil), clay, phenoxyethanol and iron oxides.

EWG’s Skin Deep Hazard Rating: Low Hazard (Green) – Most ingredients rated as Low Hazard, except for the phenoxyethanol, which scores as a moderate risk for immunotoxicity, organ toxicity, irritation, and allergies.

Application: As with the many of others, it went thinner and took more applications and longer to dry. It also clumped my lashes together, leaving them looking thinner. Didn’t seem to do much for length either.

Removal: Doesn’t easily smudge. Washes off easily with any cleanser; didn’t take excessive washing.

Packaging/Shipping Material: Average; no issues.

Was it the best natural mascara? I have thin enough lashes. The brush on this one just didn’t help that. It might be fine for an everyday use, or to darken lashes, but didn’t really do much for me.

Honeybee Gardens
Mascara: Truly Natural Mascara
Cost: $11.99

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Purified water/aqua, serenoa repens (saw palmetto) fruit extract, hydrogenated glyceryl abietate, brassica campestris, aleurites fordi oil copolymer, copernicia cerifera (carnauba) wax*, glycerin, persea gratissima (avocado) butter, triisostearyl citrate, stearic acid, euphorbia cerifera (candelilla) wax, aloe (barbadensis) leaf extract**, rosemary (rosmarinus officinalis) leaf extract**, xanthan gum, d-alpha tocopherol, sodium hyaluronate, methylcellulose, ethylhexylglycerin, phenethyl alcohol. May Contain/Peut Contenir: mica, iron oxides (CI77499, CI77492) (*certified organic ingredient, ** made with certified organic ingredients)

EWG’s Skin Deep Hazard Rating: Low Hazard (Green) – All ingredients were listed as having no or Low Hazard.

Application: Went on easily, moderately thickening and good length. Like all the others, it took longer to dry than most conventional brands so there was some smudging until it dried. After it dried I had no issues.

Removal: Doesn’t easily smudge. Washes off easily with any cleanser; didn’t take excessive washing.

Packaging/Shipping Material: Average; no issues.

Was it the best natural mascara? This mascara was pretty good and one I’d use on a regular basis. It wasn’t the most lengthening or thickening, but it worked well for everyday use.

Juice Beauty
Mascara: Lash Defining Mascara, Black
Cost: $19

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Organic botanical extracts of serenoa repens (organic saw palmetto extract)*, aloe barbadensis (organic aloe extract)*, euphorbia cerifera (candelilla wax), triisostearyl citrate, hydrogenated glyceryl abietate, brassica campestris/aleurites fordi oil copolymer, copernicia cerifera (organic carnauba wax)*, vegetable glycerin, theobroma cacao (organic cocoa seed butter)*, persea gratissima (avocado butter), methylcellulose, xanthan gum, tocopherol (Vitamin E), sodium hyaluronate (vegetable hyaluronic acid), ethylhexylglycerin, phenethyl alcohol. May contain titanium dioxide, mica, iron oxides.

EWG’s Skin Deep Hazard Rating: Not listed at time of publish; was able to create one which should be found here (Low Hazard – Green)

Application: I had so many issues with just opening this mascara (read the packaging notes below). Besides that it went on easily, took a little bit to dry (like all the others), but didn’t smudge after drying. It was only moderately lengthening or thickening.

Removal: Doesn’t easily smudge. Washes off easily with any cleanser; didn’t take excessive washing.

Packaging/Shipping Material: Non-plastic outer tube; sadly I had issues with the “scraper” for the wand coming dislodged and getting stuck in the lid. I was able to fix it, but I hope this isn’t a common issue among users.

Was it the best natural mascara? Overall, I think this could make a decent everyday mascara. Not a lot of volume to it, but it worked well for a simpler look. Because of the issue with the packaging, I can’t say I’ll use it often though.

Real Purity
Mascara: Real Purity Mascara, Black
Cost: $15

A Review of 7 Natural Mascara Brands, via
A Review of 7 Natural Mascara Brands, via
Ingredients: Purified Water, Beeswax*, Glycerin, Euphorbia Cerifera (Candellila) Wax*, Cellulose, Salvia Lavandulaefolia (Sage) Extract*, Ivy Extract*, Pycnogenol, Iron Oxides (*Organic)

EWG’s Skin Deep Hazard Rating: Not listed at time of publish; was able to create one which can be seen here (Low Hazard – Green)

Application: Went on easily, and like the rest took a little bit to dry. Left less all over my eyelids though, and did a good job at thickening and lengthening my lashes.

Removal: Doesn’t easily smudge. Washes off easily with any cleanser; didn’t take excessive washing.

Packaging/Shipping Material: Average; no issues.

Was it the best natural mascara? This one is among one of the best natural mascara brands I tried. It works well, rates well, cleans well. I think it might be among the best mascaras for sensitive eyes, as well.

My Vote for the Best Natural Mascara
First, thank you to all the companies who donated their mascara for this review!

I truly believe they are each a better alternative to the toxic and harmful brands found in the drugstore, and you’d be better off investing in any one of these natural mascara brands above.

I was impressed with how well they all stayed put throughout the day, despite the fact that they all took longer to dry. I tend to forgetfully rub my eyes and I never once found mascara all over my face, which is saying something. Despite the fact that they all stayed on well, they all equally washed off easily. Usually you can’t get both of those in one mascara.

The best natural mascara for how they looked would certainly be 100% Pure, Arbonne, and Real Purity. However, I wasn’t happy with Arbonne’s ingredients. For their ingredients and safety, my favorites would be 100% Pure, Ecco Bella, and Real Purity. But Ecco Bella wasn’t a favorite at all for how well it worked for my lashes.

Which essentially narrows down my top 2 choices for best natural mascara to 100% Pure and Real Purity.

If I had to choose my favorite for the best natural mascara, I’d probably go with 100% Pure, and place Real Purity in a very close second. I’m partial to the essential oils in 100% Pure (I’ve heard good things about lavender for lash health), loved the fruit extract aroma, and really loved all the colors they offer. The price is “middle of the road” and I felt well worth it.

Of course, all of these things will vary based on your own needs, your lashes, your sensitivities or allergies, and your budget. I hope this article on the best natural mascara will help you find what you’re looking for.

UPDATE: I’ve been using the mascaras for about 6 months now, and I still love 100% Pure…it’s the first one I grab for everyday use. Although I’m not crazy about Arbonne’s ingredients, I do find it’s what I reach for when I want the most volume (like when I’ve got a hot date with The Mister)!
Over and over I have been disappointed by mascaras – natural and chemical alike. So I suppose it is needless to say, I have high expectations when it comes to mascara performance (aka, make my eye lashes look like they go for miles, or don’t bother). Nothing changes your look more dramatically than a full set of lashes – it is (arguably) my #1 “can’t live without” beauty product.

A bestie of mine recommended that I “just try” this mascara; she was so determined she brought it all the way from New York so that it could have a fair shot at making the blog (Ok, it wasn’t her only reason for coming…). I admit I had huge doubts, being that this comes from a mass-market brand, but, the trial has succeeded. Physicians Formula Organic Wear Jumbo Lash Mascara cracked the natural mascara code – it lengthens, it thickens, it darkens, it doesn’t smudge, oh, and it washes off effortlessly. For full disclosure, I admit, I’ll still keep my synthetic mascara in my back pocket for “nights on the town”; however, I will be using this one for daily wear.

I was satisfied with ~2-3 coats for daily wear and removed it without problems using SANTE Naturokosmetic Eye Makeup Remover which I blogged about here. Additionally, I was happy to see it was free from perfumes. I have long awaited a fragrance-free mascara; I mean, really, my eye lashes do not need to smell good.

While nothing is perfect, the cons are not enough to stop me from a repurchase. Those being, the gentle formula washes off so easily, so, if you’re out in the rain (or having a really bad day), the product is quick to end up on your cheeks if you aren’t equipped with an umbrella (or a tissue). Second, the wand is a bit cumbersome to hold… not exactly ergonomic package design (although the leaf idea is cute).

Physicians Formula Organic Wear is actually the first ever ECOCERT certified organic line of makeup in the U.S. 100% of the total ingredients come from natural origin and around 50% of the ingredients are from organic farming. Organic Wear is 100% free of harsh chemicals, parabens, synthetic preservatives, colours and fragrances. It is also (expectedly) cruelty free.

Purchase a .26 Oz tube for approximately $10.00 USD in the U.S. shops found here. International shoppers find it online on Amazon or Ultra.

Enjoy beauties!


Your eyes are windows to your soul… and a chemical sponge!
You know that everything you put on your skin is absorbed into your bloodstream. But did you know that the skin around your eyes is the thinnest skin, and so it more readily absorbs the chemicals in your cosmetics? If you are transitioning to non-toxic makeup, you should detox your eye makeup first.

Mascara may not seem like it can be absorbed into the skin because it coats the eyelashes. However, when is the last time you applied mascara without it touching the eyelash roots, where the lashes meets the skin? The rule “if you wouldn’t eat it, don’t put it on your skin” definitely applies to mascara.

Over the years, I’ve searched high and low for a truly natural mascara that rivals the performance of conventional mascara. I met with many disappointments but also discovered a couple of standouts. Here is my Natural Mascara Showdown!

Natural mascaras that I won’t repurchase
Beauty Without Cruelty Mascara, found here at Vitacost – This didn’t work for me. The words that comes to mind? Gloopy. Sticky. I think the formula boasts high potential to be extremely volumizing and lengthening if paired with a different applicator, but the wand picks up too much mascara and distributes it to heavily.

Lavera Volumizing Mascara, found here at Vitacost – I’ve used other Lavera cosmetics with success, but for this price of this natural mascara, it didn’t meet my expectations. When I used it, the brush picked up too much mascara, which went on overly wet and tended to clump. The formula is extremely gentle – designed for the most sensitive eyes – and washes off easily.

Natural mascaras that I enjoyed
Great list and reviews of natural mascaras – what works and what doesn’t!Revita Labs mascara, found here at Vitacost – This was my mainstay natural mascara for the past four years. I repeatedly came back to it because it is cheap ($8) and lasts all day without smudging. It has a brush-type applicator that applies too much mascara when the tube is brand new. It veers on the side of wet and sticky rather than dry and clumpy. It is not buildable (once it dries, it’s dried), but it looks great if you get the first coat done properly. One caveat is that it is slightly more stubborn to wash off, be sure to use an oil-based makeup remover such as my DIY Makeup Remover.

Tart Amazonian Clay Mascara, found here on Amazon – This is a drier formula and I enjoy the definition and volume it gives. All in all, I liked it. It’s on the pricier end, so if I’m going to spend that much on mascara, it’s going to be my new favorite natural mascara which I discuss below.

Josie Maran GOGO Instant Volume Argan Mascara, found here on Amazon – I was pleased but not blown away. I thought it created fluffy, natural-looking volume but it did flake if I got sweaty. I wouldn’t say it delivers dramatic results, but lovely if you are looking thickness and definition. It didn’t clump and is buildable.

And finally, what you’ve all been waiting for… the two natural mascaras that are keepers in my book!

The natural mascaras that blew me away
1CMmascara-2100% Pure Mascara, found here at 100% Pure – I’m a long-time fan of 100% Pure, which offers lovely formulations of fruit-pigmented cosmetics. My top three products from them are the Under Eye Concealer, their lip glazes, and their wonderful mascara. The wand is a hourglass shape with plastic-type bristles, and it lengthens and volumes without clumping or flaking.

w3ll-people-expressionist-mascara-pW3LL PEOPLE Expressionist Bio Extreme Mascara, found here at Spirit Beauty Lounge – At $23, it’s pricier than the some other options. But I’ll happily pay that price to experience the spiritual rapture of coating my eyelashes with this gloriously lengthening and volumizing formula. The brush is the plastic comb type, and works perfectly. From my first swipe, it delivered the perfect amount of mascara and is highly buildable. The one caveat is that the results were best for the first month or so, then the tube seems to dry out a bit.

Have you tried any of these natural mascaras? Is there another brand that you recommend?


ere’s a not-so-secret secret: Even natural beauty divas tend to cheat when it comes to their lashes, coating them in Maybelline Great Lash or lust-worthy DiorShow. But there are more and more reasons not to with the ever improving category.
“Natural mascara has always been the sad little holdout that the greenest of green girls just couldn’t use,” says Spirit Demerson, founder of the former online natural beauty store, Spirit Beauty Lounge. “Now even pro makeup artists can send natural mascara down the red carpet—it’s that much better.”

We lined our lashes with the latest crop of natural mascaras to see which resulted in as much volume, length, and drama as their chemical counterparts.

Here are nine great natural mascaras we wouldn’t bat an eye at.

Originally posted November 21, 2011. Updated June 23, 2017.

Keep reading for the nine best all-natural mascaras.
Kjaer Weis mascaraPIN IT
Photo: Kjaer Weis
Kjaer Weis Mascara
The natural scene’s unbeatably chic mascara comes in a red Cartier-like box, and it has luxe associations that others just don’t. The formulation, created by makeup artist Kirsten Kjaer Weis, is completely natural and 99.8 percent organic. After three months, you slip a refill ($28) into the stainless steel packaging. The clutch-purse-friendly size has tiny lash-grabbing wand, and a flat side on the handle makes it function better too. It wears as beautifully as it’s made.

W3ll PeoplePIN IT
Photo: W3ll People
W3ll People Expressionist Bio Extreme Mascara
The “eco warriors” behind this edgy brand worked tirelessly to create a formulation with great ingredients, and it delivers the kind of results that likely has Maybelline execs trying to replicate it. The amazing brush (almost the shape of a skinny football) gets your lashes to their fullest and longest in one go. And though it goes on wet, it dries well. It may smudge a bit if you don’t use a little powder around your eyes (at least in my case), but it’s otherwise pretty flawless.

Ilia Beauty mascaraPIN IT
Photo: Ilia Beauty
Ilia Beauty Mascara
Sascha Plavsic started her line with natural lipsticks a NARS-loving woman would fall for, with packaging and colors to match. Her natural mascara followed the convention: It comes in four stylish colors—from a coppery Macao to a gray-ish Asphalt Jungle. It goes on a bit dry, making it incredibly easy to apply after a workout (less chance for mess) and the smart oblong brush gives you makeup artist moves.

RMS Beauty mascaraPIN IT
Photo: RMS Beauty
RMS Beauty Volumizing Mascara
It took the cult-fave line what seemed like ages to get on the clean mascara bandwagon, and then makeup artist-founder Rose-Marie Swift debuted two: A Volumizing and a Defining Mascara. Go with the former. It’s a little high maintenance at first: The brush is skinny and spiky. So to get volume, you need to patiently build a couple coats. I haven’t noticed much smudging, but over the day it can lose its oomph. Reapplying does the trick.

Josie Maran mascaraPIN IT
Photo: Josie Maran
Josie Maran Argan Black Oil Mascara
Lovers of the wet, black jet look of drugstore mascaras will find this one seriously competes. Only while it coats your lashes in a deep black pigment, it also conditions and strengthens them with argan oil and bamboo at the same time. The funky “five-ball brush” does a solid job of applying the mascara in a way that helps lengthen and hold curl, but it can be a little flaky over the course of the day.

Juice BeautyPIN IT
Photo: Juice Beauty mascara
Juice Beauty Lash Defining Mascara
The brush, shaped kind of like a cone, creates long and separated lashes, without making them look too thick. It also reaches those hard-to-get lashes at the corner of your eye. The black, but not too black, pigment hits the spot for daytime-to-evening makeup perfection. And the hydrating ingredients (aloe, shea butter, and a mix of vegan waxes) mean it doesn’t flake.

100 Percent Pure mascaraPIN IT
Photo: 100 Percent Pure

100% Pure Blackberry Pigmented Ultra Lengthening Mascara
The curved brush provides nice length, while the blackberry hue gives off a nice slightly chrome, slightly purple color (it also has a subtle, yummy fruit scent). The formulation is made with B5, vitamin E, oat and wheat proteins which condition your lashes, while making them stand out, too.

Ailma mascaraPIN IT
Photo: Alima
Alima Pure Natural Definition Mascara
The shorter brush gives just the right amount of definition if you’re worried about overdoing it. It comes in a jet black, and a slightly mauve/brown color, which is great for a no-makeup look. Alima uses more than 90 percent naturally derived ingredients for it—and the natural waxes and oil protect and strengthen your pretty lashes. It doesn’t use wheat proteins, making it a gluten-free choice.

Jane IredalePIN IT
Photo: Jane Iredale

Jane Iredale Longest Lash Thickening & Lengthening Mascara
This brush is so killer, you can forgo your lash curler. The formula goes on slick and feels nourishing (must be the seaweed extracts), and it comes in a squeezable tube, which means I can coax the mascara toward the brush instead of jamming it into the tube (pumping drying air into it), attempting to scrape the edges. It’s the kind of mascara that converts even the pickiest prestige-loving cosmetics junkie.

Trying to revamp your entire beauty drawer to be all-natural but don’t know where to shop? Bookmark these nine sites. And now that your eyes are dolled up, check out these five lipsticks that look good on everyone.
Out of all the beauty products in my (embarrassingly extensive) arsenal, mascara features the most heavily. It’s the one product I’d never leave the house without, no exceptions; while I’ll happily forgo bronzer, highlighter, eyeliner – pretty much everything else – when I’m in a rush, mascara is non-negotiable.

But when I started to dabble in natural beauty products, I never expected to find a nasties-free mascara that would do the job as well as say, my beloved Too Faced Better Than Sex. Or Shu Uemura’s Tokyo Lash. Or Smith & Cult Lash Dance (all firm faves).

But that I have: Bare Minerals Lash Domination Volumising Mascara. It’s free from parabens, phthalates and sulphates, which is my new beauty MO, but don’t let that fool you – this is one natural (or at least, slightly more natural) mascara that can compete with the big guns in terms of its volumising and lengthening capabilities and staying power.

True story: I’ve had more people ask if I’ve had lash extensions than I can count on both hands.

bare minerals lash domination mascara review
Bare Minerals Lash Domination mascara.

I’ve been using it for the better part of this year and have found it to volumise without overdoing it – making it suitable for day wear – and no clumping to speak of.

To continue my hard sell (#notsponsored), it also contains a quinoa protein complex to nourish your lashes as you wear it (bonus points in my opinion) and it’s only $27.

So if you’re looking to minimise your paraben/phthalate/sulphate load without sacrificing killer lashes, I couldn’t recommend this beauty high enough.

RELATED: 10 Of The Best Mascaras According To Marie Claire Editors

Anna McClelland
Anna McClelland
Anna is marie claire and InStyle’s assistant digital content manager, reporting on everything from sell-out skincare to Meghan Markle’s messy bun. Her work has taken her to tea with Miranda Kerr, the red carpet with Margot Robbie and New York with Jason Wu. Her words can also be found on Vogue, Body & Soul and Buro 24/7.
Recently, I’ve had several people ask me about my favorite natural mascaras, so I figured it was time to finally reveal the notes I’ve been keeping in my Gmail drafts (yes, that’s how I roll) and share my ultimate guide to natural mascaras to date.

This will be an ever-growing post, so bookmark this baby to see the various natural mascaras I’ve tried, reviewed and repurchased.

A Note About My Eyes: I’ve said this before, but I have short, stick-straight, half-Asian eyelashes that point straight down. My Shu Uemura eyelash curler is my best friend, and I’m after a mascara that can 1) lengthen; 2) thicken; 3) hold a curl; and 4) not smudge on my oily skin.

Another Note: This little asterisk* indicates I received the natural mascara as a PR sample. So, yes, free stuff as well as paid-for-on-my-own stuff gets honest feedback around here!

(Like my ultimate guides? Find more guides and products you may love! Or, visit my faves page for a list of my top picks across multiple categories.)

Natural Mascaras I Will Not Repurchase
natural mascaras kimberlyloc will not repurchase

100% Pure Fruit Pigmented Mascara

While it didn’t smudge (hallelujah!), 100% Pure’s Fruit Pigmented Mascara felt too dry and flaked off on me after a few hours. It’s extremely natural looking, too, meaning no real length or thickness added. If your lashes are already beautiful, then 1) I hate you and 2) you may want to try this (who knows if it will flake on you).

*Alima Pure Natural Definition Mascara

Alima Pure’s Natural Definition Mascara smudges within a few hours of applying. The lengthening power is nice, but the black spots are not.

Benecos Maximum Volume Mascara

Benecos’ Maximum Volume Mascara hass an extremely wet formula, which leads to crazy smudging within an hour of applying — even if I’m patient and let it dry completely before doing my daily acrobatics workout (this is a joke). For the hour that it’s not smudging, it lengthens my lashes but doesn’t do much to hold a curl or thicken. This is very common for Asian lashes — we need drier formulas that don’t weigh us back down. Any wet-formula mascara is going to be an epic fail for us.

*Dr. Hauschka Mascara

Another natural mascara that’s easily available at my local Whole Foods, Dr. Hauschka’s Mascara smudges on me and offers zero lift or va-va-voom factor.

*Dusty Girls Natural Mineral Mascara

This mascara delivers the “your lashes but better” look, but didn’t do much for holding a curl or thickening my lashes. It also smeared a bit by the end of the work day.

Geri G Plush Mascara

I wanted to love this mascara. It fattened up my lashes a bit, offering volume and length, but unfortunately, it budged on my by the end of the work day.

*Honeybee Naturals Truly Natural Mascara

I tried Honeybee Naturals a looooong time ago (back in my magazine editor days, circa 2008-ish), so unless there’s been a new formulation since then, this baby smudged on me, too.

Ilia Beauty Mascara in Nightfall

Ilia Beauty Mascara in Nightfall is the newest mascara in my collection (see it in this Instagram), and while I’m impressed with how long-lasting it is and appreciate that it doesn’t clump or smudge, I wish it thickened my lashes and held a curl a bit better. I have to re-curl my lashes a few hours after applying this to re-lock the shape. I will say that it has a better-than-natural look about it, so this could be an option for those days when your eye makeup is a little more subtle and you’re really doing up your lips. I could see myself possibly repurchasing this, but for $26, I’d expect it to meet all my needs.

*Jing Ai Eye Paint Mascara

I can’t tell if Donna from Jing Ai still sells her Eye Paint Mascara (I saw it for sale on a different site, but not Jing Ai’s), but alas, this super-inky natural mascara smudged like crazy on me and offered very little volume.

Josie Maran GOGO Instant Natural Volume Argan Mascara

I wanted to love this natural mascara because, I mean, it’s Josie Maran, just look at her, and it’s readily available at my local Sephora, but also it smudges like whoa on my oily skin.

*Odylique By Essential Care Mascara

While this mascara didn’t smudge on me, it didn’t do anything at all for my naturally straight, downward-pointing lashes. After applying it to freshly curled lashes, it actually weighed them down and didn’t help at all in the volumizing department. This is more of a “your-lashes-but-kind-of-darker” mascara. When I’m going for a no-makeup, natural look, I just skip mascara and only curl my lashes. Less work.

Physician’s Formula Organic Wear 100% Natural Origin FakeOut Mascara

Like its sister formula below, this natural mascara from Physician’s Fornula isn’t too bad overall, but it dries out very quickly and flakes a bit. Too bad because this could have been a winner (especially at such an affordable price). Oh the balance between being a not-too-wet and not-too-dry mascara!

Physician’s Formula Organic Wear 100% Natural Origin Jumbo Lash Mascara

You can read my in-depth review of this natural mascara, but the short version is that this budget-friendly natural mascara from Physician’s Formulas is clumpy and smudges by the end of the day. It’s not too bad overall (to last all day without smudging is quite a feat!), but it’s not a repurchase for me.

*Pür Minerals Big Blink Mascara

This natural mascara from Pür Minerals lengthens and doesn’t smudge, but it doesn’t fatten up my lashes unless it’s doing so by making them extremely clumpy.

*Real Purity Black Mascara

Though this natural mascara isn’t a repurchase for me, I’d absolutely recommend it to anyone who’s looking for a mascara that will naturally darken and lengthen their lashes. Because I prefer more thickening and dramatic lashes, this formula wasn’t a fit. If I was already blessed with naturally dark and thick lashes and just needed a natural mascara to add a little bit of oomph, this would be the one. It doesn’t clump, flake or make the lashes stick together. In fact, the applicator delivered the most even, separated coating of mascara either. I just wish it was a more thickening, dramatic formula!

RMS Beauty Mascara

I’m a bit on the fence when it comes to RMS Beauty’s Mascara. It didn’t flake or smudge, but it didn’t give me that “Wow!” look; it’s just a nice, clean, natural-looking mascara that’s comparable to Ilia Beauty’s. Quite honestly, I guess I could just copy and paste my Ilia review and stick it here (I mean, even the packaging is quite similar!). I just expect a bit more from a $28 natural mascara. I’m going to keep it in my arsenal and continue to play with it, perhaps even layering it over or under Ilia’s to see if I can create a texture and hold that I like.

Tarteist Lash Paint Mascara

This mascara is almost perfect — long, inky lashes with an oooomph of volume — but unfortunately, it is very clumpy when applied to my lashes.

My first application of this vegan-friendly mascara was OK. I got length and jet black lashes, but was a tiny bit clumpy. The subsequent applications yielded clumpier and clumpier lashes. Such a disappointment because this formula is amazingly voluminous and holds a curl like none other. Hopefully it will be reformulated to fit my eyes. Until then, I have a few other Tarte favorites to reference instead.

Tarte Lights, Camera, Flashes Statement Mascara

On a whim, I decided to try this updated version of my beloved Lights, Camera, Lashes to see how Tarte could improve upon its already-winning formula. Sadly, I was disappointed not in the formula, but in the packaging of this mascara. First, the mascara tube is awkward to hold. There’s extra material on the edges of the wand handle (the bit of fabric outside the stitching — zoom in on the picture on the Sephora product page) that makes it super-cumbersome to hold and even more annoying to brush your lashes.

Second, Tarte has redesigned the brush for this mascara so that there’s a variety of shorter and longer bristles on each side, which is supposed to better deliver product without allowing it to clump, but Tarte directs you to brush the mascara on in such a way that you’re constantly rotating the wand in a basically impossible way (see complaint No. 1 about the excessive packaging design).

According to Tarte, “the shorter, denser side of the brush delivers the optimal amount of mascara to volumize and coat each lash perfectly. Then the longer, firmer side lengthens and separates for maximum volume without clumping.”

If you didn’t get the application motion down pat, then the mascara is rendered useless and your lashes sad and short. Instead of this mascara, try the two I mention in my repurchase list below!

Natural Mascaras I Will Repurchase
(Once I Learn To Quit Obsessing Over Trying to Find Something Better Than These)

*BareMinerals Flawless Definition Mascara

At first application, I thought BareMinerals Flawless Definition Mascara would be another “natural look” mascara. Not so. It’s extremely buildable yet doesn’t clump thanks to all the fine little lash separators in the wand. BareMinerals Flawless Definition Mascara really does lengthen and lift the lashes, and when applied in even coats, gives you that bit of thick, dramatic fullness.

*Jane Iredale PureLash Lengthening Mascara

Available in black, brown black and navy, Jane Iredale’s PureLash Lengthening Mascara delivers long and full lashes with just two thin coats. Think “your lashes but longer” with this mascara, as it’s totally natural looking, but with a slight boost in fullness and a big boost in length. While I usually go for mascaras that add a lot of thickness, I like this mascara for when I’m going for a “no makeup” makeup look. My lashes are long and hold a curl, but aren’t over-the-top and flashy. This is a great mascara for everyday wear, or for when you’re playing up your lips more and want some subtle glamour on your eyes.

*Kjaer Weis Mascara

I am beyond impressed with this mascara. After reading several different reviews, I thought it would surely flake on me and give me raccoon eyes. Wow, was I pleasantly surprised! Kjaer Weis makes one of the best eco-luxe mascaras out there. My lashes were darkened, lengthened, lightly thickened and fully defined with just two coats of this organic mascara. It never smudged or flaked on me (which is the usual with my oily skin — and oily eyelids!). It lasted all day (a typical 9-hour work day and commute) without one mishap. Though, clearly, it’s what’s on the inside that counts, I also love Kjaer Weis’ chic packaging that’s refillable — smart, smart, smart.

*Lily Lolo Black Vegan Mascara

The skeptic in me didn’t have high expectations for this natural mascara, but after so many disappointments, can you blame me? My introduction to Lily Lolo, though, has been nothing short of fantastic. The new black vegan mascara easily rivals my beloved BareMinerals and Tarte. It holds a curl, lengthens, defines and even amps up the volume of my stick-straight lashes. Even more impressive for a new-ish formula, Lily Lolo natural mascara didn’t flake on me until, oh, 10 hours of wear. That’s a crazy feat! This is a definite repurchase, and I’m looking forward to trying more from Lily Lolo makeup.

*Living Nature Thickening Mascara

With its dry formula and long, medium-thick wand, Living Nature’s Thickening Mascara is a bit unassuming — until that first swipe onto your lashes. Wiggling from root to tip, I was able to get thick, luscious lashes that weren’t over the top yet were extremely flirtatious. With just a few quick layers, I could get a subtle bend without a lash curler and have a naturally glamorous look. Many thickening formulas run the risk of giving your tarantula eyes, but not Living Nature’s; it gently coats and builds the lashes without clumping or sticking together.

*Mineral Fusion Volumizing Mascara

I tried this mascara in “Midnight,” the edyy, inky blue, and absolutely loved it. (It’s also available in black and brown!) I’m not sure what it is about colored mascara, but it gave so much depth to my brown eyes. Besides the color, though, formula of Mineral Fusion’s Volumizing Mascara is everything my lashes need: Not too “wet” of a formula (stick-straight lashes can’t handle that), and a big-but-not-too-big brush to deposit as much mascara as possible onto every lash. I will say that this formula dries very quickly, so be sure to brush on your two or three coats quickly after curling. With that said, this mascara held my lashes’ curl so well and gave it the thickness and fullness it promised!

Pacifica Stellar Gaze Length & Strength Mineral Mascara

To be honest, I didn’t have very high hopes for Pacifica’s Stellar Gaze Length & Strength Mineral Mascara when I got it in a recent Goodebox. However, I was pleasantly surprised. This coconut oil-infused natural mascara didn’t run or flake on me, and I found that because the formula is a bit drier, it helped hold the curl in my stick-straight lashes while defining and lengthening every last one of them. The thickness and volume of my lashes with this mascara wasn’t va-va-voom, but it wasn’t paltry, either; it’s actually pretty comparable to Tarte’s performance!

Perfekt Lash Perfection Gel

As noted in this makeup of the day post, Perfekt’s Lash Perfection Gel has a medium-sized brush that’s brilliant at coating each and every lash with the perfect amount of mascara that helps you achieve both length and thickness.

*Studio 78 Paris We Flirt Around: Double Effect Mascara

I’ve heard a lot of hype around Studio 78 Paris’ “We Flirt Around: Double Effect Mascara,” and it’s for good reason — it works! Marissa at BeauTeaBar sent me a sample to try, and while I’m always a skeptic, I was wowed by the performance of this natural mascara. It’s not too wet and not too try; this is another one that’s very comparable to Tarte and is almost a hybrid of Tarte and BareMinerals — but with way chicer packaging. It held my curl and didn’t flake or smudge on me. Hello for another win!

Tarte Gifted Amazonian Clay Smart Mascara

It was only by chance that I tried this mascara, as it was a free gift with purchase of another Tarte product, but I’m so thankful I got it. It’s a fantastic volumizing, lash-blackening mascara that is said to increase lash volume by 406 percent!

I don’t do crazy math like that, but what I can report is that this mascara delivered in the va-va-voom department and didn’t flake on me at all. I may even dare to say that I like it better than my go-to Lights, Camera, Lashes, especially because the cool wooden packaging and wand are easy to hold and look nice in my cosmetics bag. Tarte, you have my heart!

Tarte Lights, Cameras, Lashes 4-in-1 Mascara

I’ve repurchased Tarte’s Lights, Cameras, Lashes 4-in-1 Mascara several times; it’s my go-to when I’m frustrated by the natural mascara hunt. You can see me wearing it in this makeup of the day post, but I’ll go ahead and tell you again that this is a staple because of the lengthening, curling, defining and thickening it offers.

What are some of your favorite natural mascaras? What do you look for in a great natural mascara? What picks in my “will not repurchase” list are on YOUR repurchase list? Tell me in the comments section!
makeup of the day | whipped
makeup of the day | whipped
December 14, 2015

In “makeup”

makeup of the day | glamour girl
makeup of the day | glamour girl
August 20, 2013

In “blush”

beauty scoop | physicians formula organic wear 100% natural origin jumbo lash mascara
beauty scoop | physicians formula organic wear 100% natural origin jumbo lash mascara
October 25, 2012

In “makeup” may include affiliate links to featured products. Not all product links are affiliate links. If you make a purchase from an affiliate link, earns a small commission.

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  Skin Care: Easiest Ways Hiya Bright Eyes! If I have been stranded on a wilderness island and simplest allowed one make-up object, it might surely be mascara. That peeper potion is like oxygen—crucial up-to-the-minute my very survival. During my days in showbiz, I worshipped the conventional inexperienced and crimson Maybelline Great Lash. But as…

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